Capabilities

 

CREATIVE

  • Messaging Strategy
  • Copywriting (Long format, broadcast, print)
  • Creative Concepting
  • Art Direction
  • Design
  • Broadcast production supervision

PRODUCTION

  • In-house Custom Printing

CONTENT CREATION

  • In-house Video Editing Facilities

BRAND WORK

  • Brand Analysis
  • Brand Building
  • Internal Branding
  • Customer Profile Development

MARKETING  STRATEGY

  • Partnership Marketing
  • Business Plan and Marketing Plan Development
  • Event Marketing
  • Green Marketing
  • Nonprofit Sustainability

AFFILIATE SERVICES

  • Website Development
  • Digital Signage Marketing
  • Experiential Design

ONLINE

  • Website Strategy
  • Creative Concepting
  • Art Direction

MEDIA (Digital, Social, Traditional)

  • Research
  • Planning
  • Buying
  • Post Analysis

Portfolio

It is our existing clients’ belief in us that is the true measure of our value. We work with the best in class in almost every category: Education, Energy, Media, Non-Profit, QSR, Retail, Professional Services, Senior Market, Real Estate, Transportation, Travel & Tourism.

Philosophy & Advantage

We practice kaizen—continually improving and learning.

Philosophy

  • Creativity is a life philosophy and part of our business model, not just what we do.
  • We engage in activities that create the future and make the world a better place to live.
  • We are passionate about our culture of creating and exchanging.
  • We partner with the best in class and work with the media, production companies, finance and insurance firms and other service providers in the spirit of partnership.
  • We practice kaizen—continually improving and learning.

Core Group One’s organizational philosophy is “big brains, small machine.” Our staffing approach is to hire individuals skilled in multiple areas. It is a zero-hierarchy model designed for direct accountability, speed and efficiency. Everyone is accountable to each other and everyone is accountable to our clients and business partners. At Core Group One, a team of 19 individuals work across disciplines. The team works with 15-20 other art directors, designers, copywriters, production artists, account managers and video directors in Hawaii and on the U.S. mainland. Having a flexible and adaptive talent pool is essential to resonating with ever-changing customer lifestyles and preferences. This set-up brings diversity, different points of view, age and gender-specific sensibilities and unique skills to our work, along with a more efficient and value-added cost structure for clients.

Competitive Advantage

CREATIVE TRUST drives us. Our clients give us tremendous space and encouragement to create advertising and marketing solutions that are leading edge. This trust comes from delivering results, in addition to creativity and imagination.

A BALANCED AND DIVERSE PORTFOLIO OF CLIENTS affords Core Group One best practices across industries and protects us against catastrophic events within a single category.

CONSERVATIVE OVERHEAD COSTS, PROFITABILITY, AND OWNING OUR OFFICE SPACE provide Core Group One the freedom to take advantage of new opportunities and make investments in our future.

IN-HOUSE VIDEO EDITING FACILITIES give Core Group One the ability to make timely revisions and respond quickly to unforeseen circumstances on behalf of its clients, in addition to the opportunity to experiment with new techniques and digital innovations with no hard costs.

CGO TALENT GROUP (Core Group One’s consortium of design partners, copywriters, account managers, public relations consultants, video directors, technology geeks and other contractors in Hawai‘i and on the U.S. mainland) affords Core Group One a diverse and broad range of skills with no overhead, and in turn provides clients with fresh, world class services at no additional charge.

About Core Group One

Big Brains, Small Machine.

History

Locally owned and operated in Honolulu, Hawaii, Core Group One, Inc. was established in July 2005 by Emi Anamizu and Jim Horiuchi to acquire Ogilvy & Mather Hawaii, Inc. Wanting to divest itself of the advertising business in Hawaii, WPP Group (the London-based parent company of Ogilvy & Mather) offered Emi and Jim the opportunity to purchase the company. Emi was the CEO and Jim was Creative Director at Ogilvy & Mather before the transition. Core Group One opened its doors on September 1, 2005. In January 2013, Hendrix Miyasaki Shin joined Core Group One, bringing together best practices in branding strategy, creative services, account management, new/social and traditional media and marketing.

Core Group One’s affiliated companies include CGO Digital (Core Group One’s in-house video editing facility), CGO Green (a sustainable ideas company), CGO Talent Group (Core Group One’s consortium of design partners, copywriters, account managers, public relations consultants, video directors, technology geeks and other contractors) and CGO Investments (a holding company for real estate investment).

Principals

team 1

Emi Anamizu - Chief Executive Officer

Emi worked in San Francisco and Los Angeles before moving back to Hawaii for positions with Martin & Associations Advertising and Ogilvy & Mather Hawaii. She has over 25 years of business and strategic marketing experience. She has a graduate degree in communication management from USC’s Annenberg School of Communication.
team 1

Jim Horiuchi - President

Jim has over 30 years of marketing experience as Writer, Creative Director, Account Director and Director of Strategy at advertising agencies from coast to coast: McCann-Erickson and InterCommnications in Los Angeles and McCaffrey and McCall in New York, as well as Peck Sims Mueller in Honolulu.
team 1

Lisa Furuta - Vice President

Lisa is Core Group One's in-house "mechanic," constantly looking for new ways to improve on 'perfected' solutions and seeking out alternative communication strategies. Working on the firm's operations and select client initiatives, she believes anything can be reinvented–from the wheels on up. Lisa graduated from the University of Oregon with a B.A. in Advertising and serves on the board of the Friends of the Library of Hawaii and other non-profit organizations.
team 1

Jeff Hendrix - Vice President

Jeff provides clients 25 years of marketing and advertising experience, having served on both the client and agency side. He is known for his warmth, integrity and wizardly way of bringing together marketing partners. He was previously with Peck Sims Mueller and a partner with HMS Advertising. Jeff was named Ad Man of the year in 2001.
team 1

Brad Shin - Creative Director

Brad combines creativity with a strong marketing background, resulting in ad campaigns that are ‘on target.’ He is known for his high creative standards, team spirit and ability to lead the creative charge. He was previously with Ogilvy & Mather Hawaii, Peck Sims Mueller and a partner with HMS Advertising. Brad has received numerous awards and honors, including Ad Man of the Year in 2003.
team 1

Grant Miyasaki - Creative Director

Grant can be counted on for developing ideas that are innovative and out-of-the-box, yet is finely targeted. The result is advertising that is striking, memorable and relevant. He was previously with Ogilvy & Mather Hawaii, Peck Sims Mueller and a partner with HMS Advertising. Grant has received numerous awards and honors, including Ad Man of the Year in 2006.

Contact

Core Group One, Inc.
928 Nuuanu Avenue, No 100
Honolulu, HI 96817

Phone: 440-9421
Email: emi.anamizu@coregroupone.com